If you are fat your childhood is no fun says one Georgia organization.
In an attempt to curb childhood obesity the Children’s Healthcare of Atlanta is currently running a “straight-to-the-point” ad campaign correlating obesity to children being deprived of a happy and carefree childhood.
Georgia has the second highest obesity rate in the nation and according to an executive for Children’s Healthcare of Atlanta this new campaign has the ability to save lives.
The ads are part of Children’s Healthcare of Atlanta’s “Strong4Life” campaign. They feature children and family members speaking frankly about being fat.
The Atlanta Journal Constitution says Children’s Healthcare wanted to create a no-nonsense approach after their research found that 50 percent of people surveyed didn’t recognize childhood obesity as a problem and 75 percent of parents with overweight or obese kids did not see their children as having a weight issue.
Read the full article here.
The ads range from telling kids quote: “Being fat takes the fun out of being a kid” and “it’s hard to be a little girl if you’re not.”
According to HLN, parents are all but too happy about this approach to getting children to live healthier lifestyles.
Watch several other ads below.
See more ads and find out more about the campaign at Strong4Life.com
So let’s start a conversation:
Do these ads take childhood obesity and becoming healthy too far?
Or is the new approach necessary?