#ConversationStarter: Soulful Crispy Chicken Snack Wraps. Offensive or Not?

Watch the Burger King advertisement above.

The advertisement is one in a series of celebrity-centered Burger King commercials.

The others feature David Beckham and Jay Leno.

Some people have shown outrage on Twitter over Blige singing about crispy chicken and fresh lettuce feeling the ad harks back to a time when African-Americans were portrayed in a stereotypical light.

However others in the social media universe compare it to similar commercials featuring African-American actors—like Popeye’s Annie.

It was later revealed the clip seen on YouTube was an abbreviated version.

Blige released the following statement:

“I agreed to be a part of a fun and creative campaign that was supposed to feature a dream sequence. Unfortunately, that’s not what was happening in that clip,” Blige told the website. “I understand my fans being upset by what they saw. But, if you’re a Mary fan, you have to know I would never allow an unfinished spot like the one you saw go out.”

via MTV.com

According to BK spokesman Miguel Piedra, the ad has been temporarily pulled from BK’s official YouTube channel due to a licensing issue.

The company has also apologized to Blige and her fans for releasing controversial advert:

“We would like to apologize to Mary J. and all of her fans for airing an ad that was not final. We know how important Mary J. is to her fans, and we are currently in the process of finalizing the commercial. We hope to have the final ad on the air soon.”

via WSJ.com

Chime in. Is the ad offensive or not?

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