Watch the Burger King advertisement above.
The advertisement is one in a series of celebrity-centered Burger King commercials.
The others feature David Beckham and Jay Leno.
Some people have shown outrage on Twitter over Blige singing about crispy chicken and fresh lettuce feeling the ad harks back to a time when African-Americans were portrayed in a stereotypical light.
I’m glad they pulled that damn Burger King commercial with Mary J. Blige. Talk about a major stereotype!
— Dominic Goodman (@TeNaCiOuSTAIL) April 5, 2012
Mary J. Blige shouldn’t have done a BK commercial singing bout fried chicken cuz its a black stereotype
— Antoinette Bailey (@Sashii_MUA) April 4, 2012
However others in the social media universe compare it to similar commercials featuring African-American actors—like Popeye’s Annie.
RT @PierreMColeman: If you guys are letting that damn Popeye’s chicken lady slide, then you could’ve left Mary J alone.
— Tamika Louis (@Actinglikemika) April 5, 2012
So people going IN on Mary J…BUT where’s the outrage for Popeye’s commercials with that black lady talking like she in charge…-_-
— Terrell(@dimetussuenoz) April 5, 2012
Idk what is worse, Mary J. B singing about chicken in the new BK commercial, Popeyes modern day Mammy or every McD’s commercial.
— [Khalid Livingston] (@KhalidLiv) April 3, 2012
What’s the difference between Mary J. Burger King commercial(singing bout CHICKEN) and The Black Lady on Popeye’s commercial? #WAKEUP
— IAMSUPA (@SupaProducerT) April 5, 2012
Sooo…everybody is upset about Mary J. Blige’s Burger King commercial but the Popeye’s chicken lady don’t bother y’all?
— Krystal R. (@MrsKrys528) April 5, 2012
It was later revealed the clip seen on YouTube was an abbreviated version.
Blige released the following statement:
“I agreed to be a part of a fun and creative campaign that was supposed to feature a dream sequence. Unfortunately, that’s not what was happening in that clip,” Blige told the website. “I understand my fans being upset by what they saw. But, if you’re a Mary fan, you have to know I would never allow an unfinished spot like the one you saw go out.”
According to BK spokesman Miguel Piedra, the ad has been temporarily pulled from BK’s official YouTube channel due to a licensing issue.
The company has also apologized to Blige and her fans for releasing controversial advert:
“We would like to apologize to Mary J. and all of her fans for airing an ad that was not final. We know how important Mary J. is to her fans, and we are currently in the process of finalizing the commercial. We hope to have the final ad on the air soon.”
Chime in. Is the ad offensive or not?